Rights: World rights (excluding Indian subcontinent)
A quick question! Would you trust an advertisement or your own experience with a product or service? Or your colleague on Facebook.
This book answers this question by explaining how to use corporate communications (the brand face of Public Relations ) to build trust in a brand.
Read this book if you are a CEO, a founder or a marketing or communications professional. With interviews of CEOs from Nestle India, Pine Labs, Docprime.com, Aditya Birla Group, conversations with global communications lead from Chevron and global diversity experts; this book is by Indians, for Indians, filled with examples of how to use corporate communications.
Written by Authors Gayatri Rath, a seasoned corporate communication professional with lead communications roles at Oracle, GE and Microsoft and senior editor, TV journalist Paarul Chand have written this book for CEOs to unlock the power of corporate communications for their brands.