Radha Chadha is an author, a columnist, and one of Asia’s leading marketing and consumer insights experts. Her best-selling book, The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury, was a pathbreaking study of an unusual phenomenon sweeping the luxury world. For over a decade, she wrote a column on luxury for the Mint. She is an experienced speaker, and has spoken extensively on luxury brands across multiple countries.
Radha began her career in advertising, and worked at leading agencies JWT, Ogilvy, Grey, and Bates. She has held senior strategic planning positions, and led the thinking on brands such as HSBC, American Express, and British Airways. In 2000, she established her own brand consulting company in Hong Kong.
Her Book:
Bollywood Transformed (forthcoming)